The Client: Studio C Coffeehouse
The Brief: Studio C Coffeehouse is launching a national campaign with stores in Nashville, Atlanta, New York, and Chicago. They love the arts and artists, showing local art on the walls in the shop and featuring artists in the evenings on their stage. While Studio C is a franchise, a core value of the brand is feeling like the local neighborhood shop. This is the corporate brand manual that all stores will abide by and refer to as they make design choices.