The Client: The Shepherd's Inn Pregnancy Support Center
The Brief: Develop a new look with social media, print, and digital collateral for the 25th year of Shepherd Inn's "Win the Whole Cow" fundraiser. Include the now iconic purple cow while creating something entirely different from the look for the past few years. Help people better understand The Shepherd's Inn Mission while also focusing on the fundraising effort as this fundraiser raises a significant portion of their yearly operating costs.